R Dataset / Package Ecdat / Cracker

On this R-data statistics page, you will find information about the Cracker data set which pertains to Choice of Brand for Crakers . The Cracker data set is found in the Ecdat R package. You can load the Cracker data set in R by issuing the following command at the console data("Cracker"). This will load the data into a variable called Cracker. If R says the Cracker data set is not found, you can try installing the package by issuing this command install.packages("Ecdat") and then attempt to reload the data with the library() command. If you need to download R, you can go to the R project website. You can download a CSV (comma separated values) version of the Cracker R data set. The size of this file is about 192,757 bytes.

Choice of Brand for Crakers

Description

a cross-section

number of observations : 3292

observation : individuals

country : United States

Usage

data(Cracker)

Format

A dataframe containing :

id: individuals identifiers
choice: one of sunshine, kleebler, nabisco, private
disp.z: is there a display for brand z ?
feat.z: is there a newspaper feature advertisement for brand z ?
price.z: price of brand z

Source

Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.

Paap, R. and Philip Hans Frances (2000) “A dynamic multinomial probit model for brand choices with different short–run effects of marketing mix variables”, Journal of Applied Econometrics, 15(6), 717–744.

References

Journal of Business Economics and Statistics web site : http://amstat.tandfonline.com/loi/ubes20.

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